South African Social Media Stats report

Yesterday, I posted an article about the future of social media. Today, I would like to highlight the following statistical facts on the influence it has on the South African population’s daily lives. If you are still unconvinced, Chatterbox Digital recently posted this video, check this out:

1. More than 4.8 million SA Facebook users;
2. 91% of SA internet users have a Facebook account;
3. 50% of SA Facebook users access it via their mobile phones;
4. There are 1.1 million Twitter users in SA;
5. There are more than 1.5 million Linkedin users in SA;
6. 29% of SA internet users have a Linkedin Account;
7. There are over 460,000 South African Goolge+ members;
8. SA YouTube users upload 48hrs of video every minute.

We need to realise that the Social Media wave is here and we must ride it. Make sure that you stay on top of your game in terms of your marketing strategy, content and monitoring and realise that you too can play this Social Media game!